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Marketing
At eLoyalty, we're helping marketing organizations increase their revenues, decrease costs, and optimize their existing investments. We accomplish this by focusing on three specific areas in which we can assist marketing organizations: resource allocation, capabilities development, and coordination. We utilize scientific methods and technology-enabled processes to enhance the effectiveness and efficiency of your marketing functions. Our vast experience with CRM implementations and customer data warehouses provides us with a unique perspective when developing and refining marketing strategy. Analytics eLoyalty builds on traditional statistical analysis to enable marketers to gather and analyze multidimensional customer data in order to interact with customers in a proactive, and at times, real-time, manner. Campaign Management eLoyalty helps companies create segments of customers and/or prospects using analytics and then tracks the costs, effectiveness, and subsequent ROI associated with campaigns or individual promotions. Direct Marketing Tools eLoyalty assists in personalizing and tracking outbound efforts such as e-mail campaigns, search marketing advertising, and direct mail. Marketing Resource Management (MRM) eLoyalty creates systems used to collect, organize, and control critical information regarding internal marketing information to enhance the efficiency of those operations. Lead Management Systems eLoyalty helps companies organize and track leads as they come in and then go out to various processes of qualification and sales follow-up. Marketing Managed Services eLoyalty optimizes existing installations and programs and can power new Next-Generation Relationship Marketing initiatives. |
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