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Coordination
The Issues and Drivers…
Integrate electronic and offline marketing efforts
Optimize marketing operations
Enhance marketing, sales, and service coordination
Our Solutions…
We enhance the effectiveness and efficiency of marketing organizations by identifying people, processes, and technology opportunities that enhance cooperation, eliminate redundancies, increase speed-to-market, and streamline marketing messages. In addition, we identify means for enhancing coordination across marketing, sales, and service by leveraging existing investments in CRM. Many marketing organizations have been able to optimize CRM spending by utilizing existing investments in other functional groups, e.g., service or sales.
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